Benefits of using proximity marketing by the retailers

Gone are the days when retailers have to rely on print, radio, television for the promotion of their product. Now with the help of proximity marketing, they can easily promote their product.


Ways through which proximity marketing benefit retailers
With the help of Bluetooth, WIFI, etc. retailers can easily connect with the consumers, and they can promote the sale of their product. They can earn a good amount of profit through it. Its means they do not have to invest more and can easily earn more out of it. Below are some benefits which retailer can derive from proximity gems.
Power of real time
Push notification content is not real time, but it is edited. The content which you want to show to your consumers can be modified in the right away. With the help of personalization and optimization, you can make use of proximity marketing tools effectively.
Customized coupons
Deals and offers can be changed right away according to real time shopping. With the help of proximity gems, tools retailers can easily understand the need and choice of the customers. And can easily provide them with the required product. Along with this consumer can collect all information about the product as it is available in their operating device.

Real time connect
Proximity gems help to maximize interaction in stores and will establish a real time connects with the consumers who are shopping inside the store. Retailers can easily see all that is required by the consumers and will be providing them with that thing only.
Customer engagement
Proximity marketing not only allows the retailer to connect with the customers who are inside the store. They can easily connect to those who are available near by the store. They will also be getting all information you’re your brand easily.
These are some benefits which retailer can drive if they use proximity marketing tools.

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